A new survey published by the IWSR has forecast sustained growth in the low & no alcohol drinks market, with the no-alcohol category expected to “deliver growth of US$4bn+ by 2028”.
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Despite signs of the low & no market maturing, growth continued apace in 2023, with consumption across the world’s top 10 markets increasing by 5% in 2023.
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A new world of teas, kombuchas and fermented infusions are among the healthy drinking trends helping the top bars to scale up not only their no & low offer, but their overall alcohol offer, as Jo Gilbert reports.
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Licensees and retailers are being urged to encourage midlife drinkers to cut their alcohol consumption as part of Drinkaware’s latest Drink Free Days campaign.
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Licensees have a big role to play in reducing pressure on consumers to drink more than they want to, alcohol education charity Drinkaware has said.
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Proof Drinks has launched a non-alcoholic spirits and liqueurs range in the UK to tap the thirst for no/low cocktails.
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Top selling UK wine brand Hardys has tapped into the fast growing market for low and no alcohol with the launch of an Alcohol Free Chardonnay addition to the range.
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Virgin Atlantic has partnered with distilled non-alcoholic spirit brand Seedlip and Fever-Tree to launch what it claims to be the first onboard no and low cocktails menu.
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Freixenet has launched an alcohol free sparkling wine range to tap the trend for low and no alcohol drinks.
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Kingsland Drinks has called for the trade to do more to tap into the modest value growth in sales witnessed over the summer, with innovation and new formats key to winning over new drinkers in the wine category.
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Diageo’s The Future of Drinks trends session at its World Class global bartending finals in Berlin earlier this week predicted that low and no alcohol alternatives would continue to grow, with younger consumers driving the change.
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Borough Wines & Beers has joined forces with Surendran & Bownes distillery to develop a 0% abv gin as part of a strategy to align its portfolio with the trend for low and non-alcoholic drinks.
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